About us
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About SPO
SPO is a spin off from Shamir Optical Industry, a world-leading producer of high-performance lenses. Based in Israel, the “start-up nation”, we develop the latest technologies for design, production and measurement of highly complex optical components and coatings.
Our values have been developed and strengthened from our origins in Shamir Optical Ind., and combine symbiotically with our young, dynamic and innovative spirit.
The driving force behind our ideas and actions is to keep the Customer as our primary focus. Our mission is to become the best possible partner for our customers for prototypes and serial production of custom, complex high-end optical components. We are committed to our customers’ success, and to providing the highest value in terms of Transparent service, product quality and an innovative and flexible approach.
Our Values
Innovation is the standard
We challenge the optical value chain as it is today. We strive to supply out-of-the-box solutions in order to add value in all we do.
Passion for service
We regard the value of service differently: Transparency, flexibility, promptness, and mostly creating new tools to support our customers' needs.
Excellence in all we do
Excellence as a state of mind, in processes, in stability, in development and, most important, in Quality.
Uncompromised Integrity
We say what we think, we state what we are sure of, we enable our customers to address everyone on our team and to witness a unanimous, full commitment to their success.
Our Team
Leadership
Our management team thinks optics, is passionate regarding innovation and committed to maximizing value to our customers.
Shai Spiegler | CEO and Chairman of the Board
In his additional role – Chairman of the Business Division of Kibbutz Shamir.
With over 25 years of managerial experience in business development, manufacturing, marketing, and investments,
Shai has held senior management positions in several companies in the industry, where he led processes of growth and innovation.
He has extensive experience in mergers and acquisitions, with a broad strategic vision and a commitment to maintaining the core values of SPO – professionalism, innovation, and customer commitment.
Shai is dedicated to continuing to strengthen relationships with our clients, employees, and strategic partners, while creating opportunities that will bring the company to new successes.
Niv Adut | Founder , VP R&D and Eng.
Niv brings 15 years of experience in the field of optics, during which he performed a variety of roles in the development of production and operations. In his most recent position, he managed the mineral site of Shamir Optics Industries Ltd.
As part of his role, he founded and led the vision for the realization of the establishment of SPO and became its first CEO. Niv leads the field in development, engineering and technology, with the promise of expanding the company’s capabilities and technological depth. Niv is a person of vision, leadership, people and technology and brings these values with him every day to the company and the staff. Niv graduated cum laude with a B.Sc. in Mechanical Engineering from the Technion Institute.
Shulamit Aloni Deutch | VP HR
Shulamit has extensive experience in human resources management. She has worked in various human resources positions across her career and has performed in-depth organizational and breadth processes. Shulamit brings to the table her global experience. Her most recent positions: HRBP at Shamir Optical Industry (HQ) and HRBP at Shamir’s Mineral Site. Shulamit was part of the founding core of SPO and played a key role in its establishment. Shulamit has expertise in aligning HR with the business, thus promoting the company to meet its goals. Shulamit holds a BA in Management and Human Resources, with honors, from Bar Ilan University.
Monjed Abu-Awad | CFO
Monjed has extensive experience in corporate finance, financial reporting, control, and budget planning, strategic decisions, and financial forecasts. Before joining SPO, Monjed served as CFO of A.R.I. (Aquestia) a leading manufacturer and global provider of solutions for the protection of liquid transmission systems. Prior to that, he serves as financial controller of Shamir Optical Industries from 2012 to 2018. Prior to that, he held a senior position at Deloitte Israel.
Monjed, a certified public accountant in Israel, holds a BA in Accounting and Economics from the University of Haifa, and an MBA in Innovation and leadership from the Technion.
Ravid Shineberg | VP Sales & Marketing
Ravid brings proven experience in establishing and maintaining client-focused relationships with leading global companies and corporations,
as well as deep understanding of business and marketing strategies.
With vast experience in multi-disciplinary project management, Ravid seeks excellence in all program communication and execution channels.
Joining SPO in October 2022, Ravid Leads Sales & Marketing, promoting SPO’s technological capabilities and advantages to new frontiers and customers.
Her recent roles include that of Marketing Director Ham-Let and Business Development Manager at Elbit as well as PM and BD roles at Plasan.
Ravid Holds a B.Sc. in Industrial Engineering and Management and Program Management Professional (PMP) Certificate, both from the Technion Institute.
Quality Policy
Quality policy
- SPO's management strives and has a vision to become a world leading company in the development and production of precision optics.